Pairwise Voting to Rank Touristic Destinations Based on Preference Valuation

Francisco E. Cabrera, Manuel Amaya, Gustavo Fabián Vaccaro Witt and José Ignacio Peláez
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Francisco E. Cabrera: Chair of Metrics and Management of Intangibles, Department of Languages and Computer Sciences, University of Málaga, 29071 Málaga, Spain
Manuel Amaya: Department of Languages and Computer Sciences, University of Málaga, 29071 Málaga, Spain
Gustavo Fabián Vaccaro Witt: Chair of Metrics and Management of Intangibles, Institute of Biomedical Research of Málaga (IBIMA), Department of Languages and Computer Sciences, University of Málaga, 29071 Málaga, Spain
José Ignacio Peláez: Chair of Metrics and Management of Intangibles, Institute of Biomedical Research of Málaga (IBIMA), Department of Languages and Computer Sciences, University of Málaga, 29071 Málaga, Spain

Sustainability, 2019, vol. 11, issue 21, 1-13

Abstract: This paper presents a novel approach for ranking tourist destinations based on the eigenvector method for pairwise voting (EMPV). The proposed approach relies solely on pairwise comparisons instead of direct-vote polling. The EMPV method was tested over a real-world case application to rank various tourist destinations in the Costa del Sol region, Spain, and its outcome was compared against a polling approach using a Likert-type scale. Results show that the EMPV and the Likert-based approach provided different rankings of preferred tourist destinations. Furthermore, both the EMPV and the Likert-based approaches shared the same preference patterns per ranking position, thus confirming that the reported predilection of the tourist is independent of the measurement approach. Finally, results show that the ranking produced by the EMPV methodology was highly related to the real number of visitors of the Costa del Sol tourist destinations, surpassing the Likert-based approach in both ordering and value similarities.

Keywords: tourism ranking; preference valuation; multiple criteria decision analysis; pairwise voting (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
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