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Electric Car Purchase Price as a Factor Determining Consumers’ Choice and their Views on Incentives in Europe

Jonatan J. Gómez Vilchez (), Austin Smyth (), Luke Kelleher (), Hui Lu (), Charlene Rohr (), Gillian Harrison () and Christian Thiel ()
Additional contact information
Jonatan J. Gómez Vilchez: European Commission, Joint Research Centre, 21027 Ispra, Italy
Austin Smyth: Centre for Sustainable Communities, University of Hertfordshire, Hatfield AL10 9NE, UK
Luke Kelleher: School of Architecture, Planning & Environmental Policy, University College Dublin, D14 E099 Dublin, Ireland
Hui Lu: RAND Europe, Cambridge CB4 1YG, UK
Charlene Rohr: RAND Europe, Cambridge CB4 1YG, UK
Gillian Harrison: Institute for Transport Studies, University of Leeds, Leeds LS2 9JT, UK
Christian Thiel: European Commission, Joint Research Centre, 21027 Ispra, Italy

Sustainability, 2019, vol. 11, issue 22, 1-14

Abstract: The deployment of zero-emission vehicles has the potential to drastically reduce air pollution and greenhouse gas emissions from road transport. The purpose of this study is to provide evidence on, and quantify the factors that influence, the European market for electric and fuel cell car technologies. The paper reports the results of a stated preference survey among 1,248 car owners in France, Germany, Italy, Poland, Spain and the United Kingdom. The variables that influence powertrain choice are quantified in a nested multinomial logit model. We find that the electric car purchase price continues to be a major deterrent to sales in the surveyed countries. The majority of the respondents considered government incentives as fundamental or important for considering an electric car purchase. Because of the differences in the socio-economic characteristics of consumers in each country, the effectiveness of government incentives may vary across Europe.

Keywords: electric cars; stated preference; discrete choice; purchase incentives; cross-national survey (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2019
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