Segmentation Based on the Gastronomic Motivations of Tourists: The Case of the Costa Del Sol (Spain)

Manuel Adolfo Pérez-Priego, María de los Baños García-Moreno García, Gema Gomez-Casero and Lorena Caridad y López del Río
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Manuel Adolfo Pérez-Priego: Department of Statistics and Econometrics, Agrifood Campus of International Excellence ceiA3, University of Cordoba, E-14001 Cordoba, Spain
María de los Baños García-Moreno García: Department of Statistics and Econometrics, Agrifood Campus of International Excellence ceiA3, University of Cordoba, E-14001 Cordoba, Spain
Gema Gomez-Casero: Department of Applied Economics; Agrifood Campus of International Excellence ceiA3, University of Cordoba, E-14001 Cordoba, Spain
Lorena Caridad y López del Río: Department of Statistics and Econometrics, Agrifood Campus of International Excellence ceiA3, University of Cordoba, E-14001 Cordoba, Spain

Sustainability, 2019, vol. 11, issue 2, 1-14

Abstract: Tourist destinations increasingly sustain their consolidation, promotion, and development from gastronomy. This research aims to contribute to the scientific literature analyzing the relationship between tourism and gastronomy for the specific case of the Costa del Sol (Spain) from tourists’ experiences of different nationalities who have visited the area. The methodology has been based on questionnaires applied to foreign travellers, after the gastronomic tasting of lunch or dinner in typical beach restaurants, called “ chiringuitos ”. Results show the existence of different segments of tourists based on their attitude towards local cuisine. Three groups have been identified, with different gastronomic predispositions and knowledge, and it is concluded that there are different levels of satisfaction and motivations in tourists, as they are identified in one segment or the other.

Keywords: tourism; gastronomy; Costa del Sol; culture; motivation; “ chiringuitos ” (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:2:p:409-:d:197709

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