Understanding Pro-Environmental Behavior in the US: Insights from Grid-Group Cultural Theory and Cognitive Sociology

Gail Markle
Additional contact information
Gail Markle: Department of Sociology and Criminal Justice, Kennesaw State University, Kennesaw, GA 30067, USA

Sustainability, 2019, vol. 11, issue 2, 1-14

Abstract: For almost fifty years researchers have endeavored to identify the factors that influence individuals’ performance of environmentally significant behavior, with inconsistent results. This quest has become even more urgent as newly released scientific reports provide mounting evidence of global climate change and other types of anthropogenic environmental degradation. In order to change individuals’ behavior on a large scale, it is necessary to change their habits of thinking. Using insights from Grid-group cultural theory and cognitive sociology, this mixed-methods study examined the factors that influence pro-environmental behavior among a nationally representative US sample ( n = 395). Qualitative results indicate that individuals develop culturally-specific environmental socio-cognitive schemas which they use to assign meaning to the environment and guide their environmentally significant behavior. Quantitative results indicate cultural orientation, pro-environmental orientation, environment identity, and environmental influence predict pro-environmental behavior. Applying these combined theoretical perspectives to the social problem of environmental degradation could facilitate the development of targeted strategies for bringing about impactful behavioral change.

Keywords: pro-environmental behavior; grid-group cultural theory; cognitive sociology (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
https://www.mdpi.com/2071-1050/11/2/532/pdf (application/pdf)
https://www.mdpi.com/2071-1050/11/2/532/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:2:p:532-:d:199296

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().