Improving Sustainable Mobile Health Care Promotion: A Novel Hybrid MCDM Method

Yupeng Liu, Yutao Yang, Yue Liu and Gwo-Hshiung Tzeng
Additional contact information
Yupeng Liu: School of Economics and Management, Harbin Institute of Technology, Weihai City 264209, China
Yutao Yang: School of Economics and Management, Harbin Institute of Technology, Weihai City 264209, China
Yue Liu: School of Economics and Management, Harbin Institute of Technology, Weihai City 264209, China
Gwo-Hshiung Tzeng: Graduate Institute of Urban Planning, College of Public Affairs, National Taipei University, 151, University Rd., San Shia District, New Taipei City 23741, Taiwan

Sustainability, 2019, vol. 11, issue 3, 1-29

Abstract: Identifying the key influencing factors that affected users’ adoption of sustainable mobile health care and improving alternative mobile health services continuously can help ordinary consumers (especially vulnerable populations) use extensive health resources cheaply and conveniently; which can increase the quality and equity of health services; so as to promote the sustainable development of medical resources. We integrated decision making trial and evaluation laboratory (DEMETEL)-based analytic network process (DANP) and a modified VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) method to form a DDANPMV (DEMATEL+ DANP + Modified VIKOR) model to examine consumers’ adoption of mobile health care. This method was developed to not only help decision-makers evaluate alternative mobile health care and determine the best option, but also use to identify and improve the performance gap of alternative products with the goal of satisfying the aspirations of consumers. Four types of mobile health care products were analyzed. The results indicate that social norms; product image; and consumer trust are three key factors in consumer adoption. The results can guide policy design and implementation. The government and enterprises should improve mobile health care through these three aspects.

Keywords: mobile health; consumer adoption; Internet of Things (IoT); multiple criteria decision making (MCDM); sustainability (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

Downloads: (external link)
https://www.mdpi.com/2071-1050/11/3/752/pdf (application/pdf)
https://www.mdpi.com/2071-1050/11/3/752/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:3:p:752-:d:202403

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().