The Relationships between Corporate Credibility, Service Convenience, and Consumers’ Use Intentions: Toward Ticketing Apps for Low-Cost Carriers

Kaung-Hwa Chen, Feng-Hsiang Chang, Yu-Ling Chen and Pei-Ming Chen
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Kaung-Hwa Chen: Department of Tourism Management, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan
Feng-Hsiang Chang: Department of Leisure, Recreation and Tourism Management, Tzu Hui Institute of Technology, Pingtung 92641, Taiwan
Yu-Ling Chen: Department of Tourism Culture, Kun Shan University, Tainan 71070, Taiwan
Pei-Ming Chen: Department of Electronic Engineering, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan

Sustainability, 2019, vol. 11, issue 3, 1-18

Abstract: This study explored behavioral models based on low-cost carrier customers’ use of a ticketing app. Technology readiness, service convenience, and corporate credibility were evaluated in the model. A total of 815 valid responses were collected from customers of Tigerair, Taiwan, who had flown from one of the two major international airports in Taiwan. With technology readiness regarded as the grouping variable, the results indicated that corporate credibility significantly affected customers’ intentions to use the app, whereas the effects of service convenience on the technology exploration, technology contradiction, and the technology insecurity groups varied. Finally, this paper presents a discussion of management implications and suggestions for future studies.

Keywords: low-cost carriers; m-commerce; technology readiness; service convenience; corporate credibility (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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