Top Management, Green Innovations, and the Mediating Effect of Customer Cooperation in Green Supply Chains

Umar Burki, Pervin Ersoy and Usama Najam
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Umar Burki: School of Business, University of South-Eastern Norway, 3603 Kongsberg, Norway
Pervin Ersoy: Department of International Logistics Management, Yasar University, 35100 Izmir, Turkey
Usama Najam: Management Sciences, Air University (Multan Campus), Multan 60000, Pakistan

Sustainability, 2019, vol. 11, issue 4, 1-12

Abstract: This study examines the mediating role of customer cooperation in green supply chain relationships. Employing 181 manufacturer–customer relationships, we test the mediating effect of customer cooperation on the process and managerial innovations. As proposed, customer cooperation positively mediates the relationship between top management commitment and process innovation. However, customer cooperation fails to mediate the relationship between top management commitment and managerial innovation. The findings suggest that the magnitude of customer cooperation increases the adoption of green innovations between supply chain partners to mitigate the negative impact on the environment. Furthermore, customer cooperation enforces a sense of mutuality between supply chain partners to diminish the impact of carbon footprint.

Keywords: customer cooperation; green innovations; top management commitment; green supply chains (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:4:p:1031-:d:206478

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