Product-Service System Business Modelling Methodology Using Morphological Analysis

Minkyu Kwon, Jihwan Lee and Yoo S. Hong
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Minkyu Kwon: Department of Industrial Engineering and Institute for Industrial Systems Innovation, Seoul National University, Seoul 08826, Korea
Jihwan Lee: Division of Systems Management and Engineering, Pukyong National University, Busan 48513, Korea
Yoo S. Hong: Department of Industrial Engineering and Institute for Industrial Systems Innovation, Seoul National University, Seoul 08826, Korea

Sustainability, 2019, vol. 11, issue 5, 1-16

Abstract: This study aims to establish a structured business modelling methodology for successful implementation of Product-service system (PSS). The morphological analysis is applied in investigating the possible patterns of the PSS business model. To systematically collect the business model patterns, we have collected a set of predefined building blocks which can be used in business modelling. These building blocks are collected through investigation of actual PSS business model cases. By mixing and matching various building blocks, various innovative business model alternatives can be designed. To demonstrate our morphological chart, real case example of hair dryer company is illustrated. Moreover, we introduce a web-based system, which supports our business model idea generation procedure using morphological chart.

Keywords: business model; business modelling; morphological analysis; morphological chart; Product-Service System (PSS); case-based system (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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