Tourist Motivations and Satisfaction in the Archaeological Ensemble of Madinat Al-Zahra

Amalia Hidalgo-Fernández, Ricardo Hernández-Rojas, Juan Antonio Jimber del Río and José Carlos Casas-Rosal
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Amalia Hidalgo-Fernández: Faculty of Economics, University of Cordoba, C.P. 14002, Plaza Nueva S/N, 14071 Córdoba, Spain
Ricardo Hernández-Rojas: Faculty of Economics, University of Cordoba, C.P. 14002, Plaza Nueva S/N, 14071 Córdoba, Spain
Juan Antonio Jimber del Río: Faculty of Economics, University of Cordoba, C.P. 14002, Plaza Nueva S/N, 14071 Córdoba, Spain
José Carlos Casas-Rosal: Faculty of Economics, University of Cordoba, C.P. 14002, Plaza Nueva S/N, 14071 Córdoba, Spain

Sustainability, 2019, vol. 11, issue 5, 1-19

Abstract: Madinat Al-Zahra is an ancient Arab palace located in Cordoba, Spain, which was proclaimed as part of the World Heritage of Humanity in 2018. The public administration must know the tourist motivations and interest in this heritage, as well as the satisfaction with Cordoba as destination and this Archaeological Ensemble. This article addresses these issues by analyzing and comparing motivations, expected and perceived value with the destination and those of the monument itself, using a Structural Equation Models methodology. Data was obtained from a survey of 375 tourists and the results showed that there is a high satisfaction with both destination and site, although these people perceive that this heritage is not integrated with the rest of the city attractions. In addition, the survey highlights that the transport system to the site is one of the most important weaknesses, among others. The results of this study offer valuable information related to this heritage.

Keywords: heritage tourism; motivations; satisfaction; Madinat-Al Zahra; World Heritage Site (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:11:y:2019:i:5:p:1380-:d:211385

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