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Examining German Media Coverage of the Re-Evaluation of Glyphosate

Veronika Villnow (), Meike Rombach () and Vera Bitsch ()
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Veronika Villnow: Chair of Economics of Horticulture and Landscaping, School of Management and School of Life Sciences Weihenstephan, Technical University of Munich, 85354 Freising, Germany
Meike Rombach: Chair of Economics of Horticulture and Landscaping, School of Management and School of Life Sciences Weihenstephan, Technical University of Munich, 85354 Freising, Germany

Sustainability, 2019, vol. 11, issue 7, 1-16

Abstract: This study investigates media coverage of the re-evaluation process of glyphosate from 1 January 2015 to 31 March 2018. In a comparative, qualitative print media analysis, the promotion of claims and the use of narratives of Die Zeit , a weekly newspaper, and top agrar , an agricultural trade journal, are explored. Results identify noticeable differences in both media outlets’ news reporting. Whereas Die Zeit focused on potential health risks and the scientific controversy, top agrar’s coverage emphasized the harmlessness of glyphosate. The multifaceted use of narratives by Die Zeit contrasts with the comparatively low use of narratives by top agrar .

Keywords: agriculture; claims-making; narratives; news values; qualitative content analysis (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2019
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