A Study on the Preference of Healing Products for Single Office Workers of Various Lifestyles

Jui-Che Tu, Yang Cui, Li-Xia Liu and Meng-Hui Lin
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Jui-Che Tu: Graduate School of Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan
Yang Cui: Graduate School of Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan
Li-Xia Liu: Beijing Union University, Beijing 100101, China
Meng-Hui Lin: Department of Creative Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan

Sustainability, 2019, vol. 11, issue 8, 1-23

Abstract: The world has entered an era of singleness, with even Taiwan moving toward the global trend of singleness. Single people are facing criticism over their social values, as well as the psychological pressure caused by work. As a result, how to relieve this pressure and adjust the negative emotions of single people has become a very important issue. Therefore, related healing products that can relax the bodies and minds of single people and provide psychological comfort and a release function are being developed accordingly. In view of this, the purpose of this study is to determine the preference of single office workers with different lifestyles regarding healing products. The lifestyle characteristics and preferences of single office workers were investigated via a questionnaire survey. Through SPSS statistical software, the preference factors of single office workers of different groups regarding different healing products were analyzed, and the lifestyle characteristics and preferences of each group were subsequently obtained. The results show that the lifestyle of single office workers could be divided into three groups. On the whole, single office workers considered healing products to be interesting and impressive with attractive and charming appearances, as well as offer the function of transforming negative emotions. This study hopes that the design principles obtained can provide an important reference for product designers to design relevant healing products for single office workers.

Keywords: preference; single office worker; lifestyle; healing products (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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