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Perception Towards Organic vs. Conventional Products in Romania

Vasile Stoleru (), Neculai Munteanu () and Andrei Istrate ()
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Vasile Stoleru: Faculty of Horticulture, University of Agriculture Sciences and Veterinary Medicine, 3 M. Sadoveanu, 700440 Iasi, Romania
Neculai Munteanu: Faculty of Horticulture, University of Agriculture Sciences and Veterinary Medicine, 3 M. Sadoveanu, 700440 Iasi, Romania
Andrei Istrate: Faculty of Horticulture, University of Agriculture Sciences and Veterinary Medicine, 3 M. Sadoveanu, 700440 Iasi, Romania

Sustainability, 2019, vol. 11, issue 8, 1-1

Abstract: The aim of this study was to elicit answers referring to the consumer perception with respect to organic products. Factors that determine behavior were also considered: Gender, age, education, income, or social status. Analysis of data collected revealed that perception is the psycho-cognitive element that may determine the expression of behavior in relation to the organic production system. Furthermore, organic farming in Romania is a relatively recently formed market segment. The study was carried out by using a questionnaire developed specifically for this purpose, on a sample of 226 respondents. The data obtained from the survey were analyzed by employing the contingency coefficient and Pearson chi-square tests, using the SPSS software version 20. The perception of organic food is associated with its nutritional quality or sensory attributes (appearance, taste, flavor).

Keywords: organic and non-organic food; perception; consumer (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2019
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