Motivations of the Culinary Tourist in the City of Trapani, Italy

Sandra Nicoletti, Miguel Jesús Medina-Viruel, Elide Di-Clemente and J. Vicente Fruet-Cardozo
Additional contact information
Sandra Nicoletti: Ministry of Education, via Marco Polo 20, 40131 Bologna, Italy
Miguel Jesús Medina-Viruel: Applied Economics, University of Cordoba, Puerta Nueva s/n, 14071 Cordoba, Spain
Elide Di-Clemente: Tourism Marketing and Management, University of Extremadura, Avd. de las Ciencias sn, 10004 Cáceres, Spain
J. Vicente Fruet-Cardozo: Applied Economics, University of Cordoba, Puerta Nueva s/n, 14071 Cordoba, Spain

Sustainability, 2019, vol. 11, issue 9, 1-11

Abstract: Culinary tourism is a popular practice and the resulting economic activity has great potential to enhance the attractiveness of a tourist destination. When visitors search for unique and genuine gastronomic experiences in a visited area, gastronomy becomes a germane motivation for selecting a travel destination. This study addresses culinary tourism through segmentation of visitors to Trapani, Italy, concerning the importance of gastronomy in their choice of travel destinations. This study identifies three types of tourists with different degrees of interest in local gastronomy: survivors, enjoyers, and experiencers. According to the results of statistical analysis, experiencers (tourists with a great interest in local gastronomy) show the greatest appreciation for local food as well as being the group that makes the greatest economic impact in the area.

Keywords: gastronomy; tourism; segmentation; Trapani; Italy; assessment of attributes (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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