Establishing Circular Model and Management Benefits of Enterprise from the Circular Economy Standpoint: A Case Study of Chyhjiun Jewelry in Taiwan

Jui-Che Tu, Hsiao-Ching Chan and Chi-Hsiung Chen
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Jui-Che Tu: Graduate School of Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan
Hsiao-Ching Chan: Graduate School of Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan
Chi-Hsiung Chen: Department of Creative Product Design, ASIA University, Taichung 41354, Taiwan

Sustainability, 2020, vol. 12, issue 10, 1-14

Abstract: Upon the development of a linear economy, global enterprises are facing resource depletion, ecological collapse, and unsustainable economic growth, and the living environment is facing ordeals as well. Taiwan’s resources are extremely dependent on imports; hence the need for change in the thinking of economic development is arising. The purpose of this study is, based on the concept of circular economy, to discuss the business model and anticipated benefits of Chyhjiun Jewelry Co. Ltd., by using the method of expert interview, participant observation, and method of secondary data collection with the ReSOLVE framework. The results of the study found the developable ReSOLVE business model of the target company Chyhjiun Jewelry in our case study; the ReSOLVE business model includes the use of renewable energy, maintenance and repair services, modular product design, a recovery mechanism, a virtual online shopping platform, and 3D printing technologies. The model established enterprise recycling model as well as the benefits of green management, of which the research results could reduce costs, help the company in exercising its corporate social responsibility, add value to the brand, and generate anticipated benefits arising from other enterprises’ follow-up actions.

Keywords: linear economy; circular economy; business model; sustainable development; brand image (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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