Role of Situational Dependence in the Use of Self-Service Technology

Cheolho Yoon and Byongcheon Choi
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Cheolho Yoon: Department of Business Administration, Mokpo National University, 61 Dorim-ri, Chungkye-myun, Muan-gun, Jeonnam 58554, Korea
Byongcheon Choi: Department of Medical Information, Iksan General Hospital, Jeollabuk-do 54543, Korea

Sustainability, 2020, vol. 12, issue 11, 1-11

Abstract: Although numerous studies have been conducted on the use of self-service technology (SST), little is known about the importance of the situation for individuals’ acceptance of SSTs. This study proposed the situational dependency construct and analyzed the role of the construct in the use of SSTs. To conduct an empirical analysis, a research model combining the situational dependency variable with the perceived usefulness and perceived ease of use of the technology acceptance model variables, which are the most frequently used in studies related to SSTs, was developed. A total of 213 valid data were collected through questionnaires and analyzed using confirmatory factor analysis and path analysis through structural equation modeling. The results showed that situational dependence influenced attitude toward using along with perceived ease of use and perceived usefulness and that situational dependence had a strong influence on intention to use. This study provides strategic insight for practitioners to lead acceptance of SSTs.

Keywords: self-service technology; situational dependence; technology acceptance model; situational factors (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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