Consumer Behavior towards Regional Eco-Labels in Slovakia

Jana Jaďuďová, Miroslav Badida, Anna Badidová, Iveta Marková, Miriam Ťahúňová and Emília Hroncová
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Jana Jaďuďová: Department of Environmental Management, Faculty of Natural Sciences, Matej Bel University, 97401 Banská Bystrica, Slovakia
Miroslav Badida: Department of Process and Environmental Engineering, Faculty of Mechanical Engineering, Technical University of Košice, Letná 9, 04200 Košice, Slovakia
Anna Badidová: Department of Process and Environmental Engineering, Faculty of Mechanical Engineering, Technical University of Košice, Letná 9, 04200 Košice, Slovakia
Iveta Marková: Department of Fire Engineering, Faculty of Security Engineering, University of Žilina, Univerzitná 1, 01026 Žilina, Slovakia
Miriam Ťahúňová: Department of Environmental Management, Faculty of Natural Sciences, Matej Bel University, 97401 Banská Bystrica, Slovakia
Emília Hroncová: Slovak Hydrometeorological Institute, Jeséniova 17, 83315 Bratislava, Slovakia

Sustainability, 2020, vol. 12, issue 12, 1-11

Abstract: Slovakia, as part of the European Union, participates in all forms of regional development and sustainability. A transparent form of regional development and sustainability is regional labeling, which has a 10-year tradition. Our regions represent excellent potential for the development of domestic products. Acceptance of essential requirements for regional products (domestic raw materials, manual work share, respect for the environment) opens up opportunities for the labor market, promotes tourism, and increases citizens’ purchase ability, none of which are clearly demonstrable in Slovak regions. Residents of individual regions have specific approaches in relation to regional brands depending on the region studied. For the purpose of the survey, four regions of southern Slovakia (with common environmental morphology and different industrial development) were selected. Indicators of age, gender, education, monthly income, and location relative to regional product preferences were studied. The results obtained were processed by cluster analysis (as a way of segmenting consumers). An average conscious purchaser of regional products is a local productive middle-aged person with a secondary or tertiary education, either male or female, and from a more economically advanced region. The results show regional branding as a mobilizing function for connecting inhabitants and the subsequent joint presentation of regional activities.

Keywords: regional development; eco-labels; consumers; sustainability; food products (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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