Perceived Value in Sporting Events (PVSP): A Further Step for the Strategic Management

Josep Crespo Hervás, Vicente Prado-Gascó and María Huertas González-Serrano
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Josep Crespo Hervás: Department of Physical Education and Sports, Faculty of Physical Activity and Sport Sciences, Universitat de València, 46010 Valencia, Spain
Vicente Prado-Gascó: Department of Social Psychology, Faculty of Psychology, Universitat de València, 46010 Valencia, Spain
María Huertas González-Serrano: Department of Physical Education and Sports, Faculty of Physical Activity and Sport Sciences, Universitat de València, 46010 Valencia, Spain

Sustainability, 2020, vol. 12, issue 14, 1-19

Abstract: The perception of sporting events spectators is a crucial area of research in the sport management field. These studies analyze different variables, the perceived value of which has gained relevance in recent years. By providing superior value to consumers, organizations can achieve a competitive advantage and guarantee their sustainability. However, a limitation found in the literature is that most of the scales used to measure it are one-dimensional or with single items, and do not provide enough information. Therefore, this study aims to analyze the psychometric properties of the Multidimensional Scale of Perceived Value (PVSE) for the evaluation of sporting events. The questionnaire was administered to a sample of 497 spectators with an average age of 36.57 years (SD = 12.23) at a basketball sporting event. The results showed the validity of the multidimensional structure of this scale for sporting events (χ 2 (gl) = 981.22 (284); S-B χ 2 (gl) = 0.93; NNFI = 0.94; IFC = 0.94; Incremental F Index (IFI) = 0.94; RMSEA (IC) = 0.057 (0.05–0.06)). Specifically, six dimensions were found to be the appropriate psychometric properties of the scale (α = 0.81). This multidimensional scale of perceived value can be a useful tool for the evaluation of sports consumer experiences, considering both the benefits and sacrifices that a spectator makes when attending a sporting event. Hence, sport managers will be able to discover how to create policies to provide more value to sports spectators, which will be reflected in the sustainability of sporting events.

Keywords: perceived value; sporting events; marketing; strategic planning; sustainability (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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