Integrating Design Thinking into a Packaging Design Course to Improve Students’ Creative Self-Efficacy and Flow Experience

Chao-Ming Yang and Tzu-Fan Hsu
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Chao-Ming Yang: Department of Visual Communication Design, Ming Chi University of Technology, 84 Gungjuan Rd., Taishan Dist., New Taipei City 243303, Taiwan
Tzu-Fan Hsu: Master’s Program in Creative Design and Management, National Taipei University of Business, No. 100, Sec. 1, Fulong Rd., Pingzhen Dist., Taoyuan City 324, Taiwan

Sustainability, 2020, vol. 12, issue 15, 1-21

Abstract: Creativity can be evaluated from learners’ internal motivation and learning outcomes. Implementation of innovative teaching methods by teachers can increase students’ learning motivation. In this study, convenience sampling was employed to select 54 students from a packaging design course; they were randomly grouped into 12 creative teams. Design thinking was integrated into the packaging design course, and its influence on the students’ creative self-efficacy and flow experience was investigated through empirical research. A pretest–posttest design was adopted to perform teaching experiments. In the pretest, conventional lectures were employed, whereas in the posttest, design thinking teaching was incorporated into the course. Packaging design practice spanned 4 weeks. The experiment results revealed that in the 12 creative teams, the students’ creative self-efficacy and flow experience were superior in the posttest than in the pretest. The results also demonstrated that design thinking improved the self-efficacy of students with low creativity tendency as well as the creative flow experience of all students regardless of creativity tendency.

Keywords: packaging design; design thinking; creative self-efficacy; flow experience; sustainability for design education (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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