Utilizing Bots for Sustainable News Business: Understanding Users’ Perspectives of News Bots in the Age of Social Media

Hyehyun Hong and Hyun Jee Oh
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Hyehyun Hong: Department of Advertising and Public Relations, Chung-Ang University, Seoul 06974, Korea
Hyun Jee Oh: Department of Communication Studies, Hong Kong Baptist University, Kowloon Tong, Kowloon, Hong Kong SAR, China

Sustainability, 2020, vol. 12, issue 16, 1-16

Abstract: The move of news audiences to social media has presented a major challenge for news organizations. How to adapt and adjust to this social media environment is an important issue for sustainable news business. News bots are one of the key technologies offered in the current media environment and are widely applied in news production, dissemination, and interaction with audiences. While benefits and concerns coexist about the application of bots in news organizations, the current study aimed to examine how social media users perceive news bots, the factors that affect their acceptance of bots in news organizations, and how this is related to their evaluation of social media news in general. An analysis of the US national survey dataset showed that self-efficacy (confidence in identifying content from a bot) was a successful predictor of news bot acceptance, which in turn resulted in a positive evaluation of social media news in general. In addition, an individual’s perceived prevalence of social media news from bots had an indirect effect on acceptance by increasing self-efficacy. The results are discussed with the aim of providing a better understanding of news audiences in the social media environment, and practical implications for the sustainable news business are suggested.

Keywords: news bots; self-efficacy; prevalence of bot news; social media bots; social media news; sustainable news business (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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