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Capabilities of Corporate Volunteering in Strengthening Social Capital

Aldona Glińska-Neweś and Joanna Górka
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Aldona Glińska-Neweś: Faculty of Economic Sciences and Management, Nicolaus Copernicus University, Jurija Gagarina 11, 87-100 Toruń, Poland

Sustainability, 2020, vol. 12, issue 18, 1-11

Abstract: Corporate volunteering is becoming increasingly popular among the ways that companies manifest their social responsibility. Its popularity is due to the variety of benefits it brings to all parties. Among other things, it is capable of strengthening social capital, although specific phenomena and processes related to this remain largely unexplored. The aim of the paper is to identify how the frequency and intensity of contacts between volunteers and beneficiaries affect social capital building. The empirical study was based on a qualitative research approach and conducted in the form of individual semi-structured interviews with employees responsible for corporate volunteering in their companies. The results of the study suggest that corporate volunteering strengthens social capital regardless of the extent to which volunteers have contact with the beneficiaries of their volunteering work. However, the frequency and intensity of this contact may affect specific dimensions of social capital, leading to the strengthening of bonding social capital and/or bridging social capital.

Keywords: corporate volunteering; social capital; bridging and bonding social capital; contact with beneficiaries; responsible business (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
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