The Impact of Pro-environmental Preference on Consumers’ Perceived Well-being: The Mediating Role of Self-Determination Need Satisfaction

Jian Gao, Jianguo Wang and Jianming Wang
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Jian Gao: School of Business Administration, Zhejiang University of Finance and Economics, Hangzhou 310018, China
Jianguo Wang: School of Business Administration, Zhejiang University of Finance and Economics, Hangzhou 310018, China
Jianming Wang: School of Business Administration, Zhejiang University of Finance and Economics, Hangzhou 310018, China

Sustainability, 2020, vol. 12, issue 1, 1-14

Abstract: This study uses a conceptual research model to explore the mediating role of need satisfaction for competence, relatedness, and autonomy in the relationship between pro-environmental preference (PEP) and consumers’ perceived well-being (PWB). The data were collected on WJX (a Chinese online recruitment platform) from a sample of 514 respondents and analyzed using Smart PLS 3. The results indicated that two need satisfactions (competence and autonomy) fully mediate the relationship between PEP and consumers’ PWB. However, surprisingly, relatedness need satisfaction has no mediation effect in the relationship between PEP and consumers’ PWB. The results demonstrate the pivotal role of self-determination theory in explaining the primary psychological needs that must be met for consumers to perceive heightened states of well-being. Moreover, the results can signify to policymakers how to translate the impact of PEP into consumers’ PWB.

Keywords: pro-environmental preference; self-determination theory; perceived well-being; mediation effect (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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