A Sustainable Evaluation Method for a Tourism Public Wayfinding System: A Case Study of Shanghai Disneyland Resort

Wenying Zhang, Lian Zhu, Zixuan Zhang, Zhan Zhang and Linjun Lu
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Wenying Zhang: Transportation Research Center, Department of Transportation Engineering, Shanghai Jiao Tong University, Shanghai 200240, China
Lian Zhu: Transportation Research Center, Department of Transportation Engineering, Shanghai Jiao Tong University, Shanghai 200240, China
Zixuan Zhang: Transportation Research Center, Department of Transportation Engineering, Shanghai Jiao Tong University, Shanghai 200240, China
Zhan Zhang: School of Design, Shanghai Jiao Tong University, Shanghai 200240, China
Linjun Lu: Transportation Research Center, Department of Transportation Engineering, Shanghai Jiao Tong University, Shanghai 200240, China

Sustainability, 2020, vol. 12, issue 20, 1-18

Abstract: The traditional method of designing wayfinding systems has been used in tourism management for decades. However, the absence of quantitative evaluations for the wayfinding system at tourist resorts may affect information transmission and cause visitors to feel lost. This article proposes a quantitative approach and applies it to the wayfinding system at the Shanghai Disneyland Resort from 2017 to 2019, where the layouts and the contents of wayfinding signboards are systematically evaluated. The analytic hierarchy process is used in conjunction with expert advice to rank 11 elements of content design, and four reasonable indices are calculated to explore the spatial–topological relationships at the tourism resort. According to both the field and expert investigation and tourists’ responses to designed questionnaires, the results show that this method containing content and layout evaluation can enhance tourist satisfaction in certain aspects, thus helping to improve tourism management by considering important indices in wayfinding signage design and modification.

Keywords: wayfinding system; analytic hierarchy process; topological layout (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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