COVID-19 Impacts and Recovery Strategies: The Case of the Hospitality Industry in Spain

José Miguel Rodríguez-Antón and María del Mar Alonso-Almeida
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José Miguel Rodríguez-Antón: Business Organization Department, Universidad Autónoma de Madrid, 28049 Madrid, Spain
María del Mar Alonso-Almeida: Business Organization Department, Universidad Autónoma de Madrid, 28049 Madrid, Spain

Sustainability, 2020, vol. 12, issue 20, 1-17

Abstract: The health crisis caused by the pandemic COVID-19 has been of such magnitude that the drop-off in economic and tourist activity in most countries is generating an economic crisis with consequences that are still difficult to measure. The present work analyses the origins and evolution of the coronavirus pandemic and reviews the literature related to the impacts and recovery strategies that were implemented in previous crisis situations affecting the hotel industry. In order to focus the study on one country, Spain was selected based on tourism indicators, the importance of tourism for this country and the importance of Spain as a leader in international tourist destinations. The influence of the pandemic on the Spanish tourism sector and, more specifically, on its hospitality industry is explored in depth. In addition, the main initiatives to support the tourism and hospitality sector that have been undertaken at the global, European and national levels are highlighted and, finally, the response and recovery strategies of the five largest Spanish hotel chains to guarantee a COVID-19-free stay in their facilities and to recover the accommodation activity are discussed.

Keywords: hotels; COVID-19; economic crisis; pandemics; response strategy; tourism; strategy management; health economics (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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