Evaluation of Mobile Applications Usability of Logistics in Life Startups

Dae-Ho Byun, Han-Na Yang and Dong-Seop Chung
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Dae-Ho Byun: Department of Logistics, Kyungsung University, Suyoung-Ro 309, Nam-Gu, Busan 48434, Korea
Han-Na Yang: Department of Logistics, Kyungsung University, Suyoung-Ro 309, Nam-Gu, Busan 48434, Korea
Dong-Seop Chung: Department of Business Administration, Kyungsung University, Suyoung-Ro 309, Nam-Gu, Busan 48434, Korea

Sustainability, 2020, vol. 12, issue 21, 1-17

Abstract: This paper considers the usability of mobile applications operating within a new logistics domain referred to as logistics in life (LIL). The LIL sector has primarily been capitalized on by logistics startups which develop mobile applications or “apps” to provide customized services that penetrate niche spaces outside the reach of traditional logistics firms. The objective of this study is to evaluate whether LIL apps meet usability standards that satisfy users’ experiences. As a way to improve usability, problems should be identified through proper measurement and evaluation methods. To derive usability scores, usability testing targeting representative apps from Korea and foreign countries was conducted. The relationship between usability and user interest for each app was determined through big data analytics followed by recommended improvement strategies.

Keywords: usability; mobile apps; logistics in life; usability testing; big data analytics (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
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