A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers

Shin-Yi Lin, Pin-Ju Juan and Sheng-Wei Lin
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Shin-Yi Lin: Department of Tourism Management, Chinese Culture University, Taipei 11114, Taiwan
Pin-Ju Juan: Department of International Tourism Management, Tamkang University, Yilan 26247, Taiwan
Sheng-Wei Lin: Department of Tourism Management, Chinese Culture University, Taipei 11114, Taiwan

Sustainability, 2020, vol. 12, issue 22, 1-15

Abstract: Mobile devices are more present in our everyday lives and have become an important factor in travel behavior. This study amends the technology acceptance model (TAM) and employs it to discuss the relationship between overseas independent travelers using a smartphone travel application (APP) and perceived usefulness, perceived ease of use, usage attitude, usage intentions, and information search behavior. As such, the results reveal that foreign independent travelers (FIT) have a positive usage attitude toward the APP and this produces positive usage intention. The findings herein show that one can apply the new TAM to the tourism industry, as the results not only offer research and development avenues for production ideas, but also present references for formulating new APP policies and strategies.

Keywords: smartphone application; technology acceptance model; foreign independent traveler; information search behaviors (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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