A Schema for Systematic Service Imagining: Context-Based Activity Modeling

Yong Se Kim, Jiyun Jeong, YeonKoo Hong and Seok Jin Hong
Additional contact information
Yong Se Kim: Creative Design Institute, Sungkyunkwan University, Suwon 16419, Korea
Jiyun Jeong: Design of Design, Goyang 10403, Korea
YeonKoo Hong: SD Thinkers, Shieheung 14998, Korea
Seok Jin Hong: Tres Works, Seoul 08375, Korea

Sustainability, 2020, vol. 12, issue 22, 1-18

Abstract: Design thinking as a mindset and as a process for design and business innovation receives a lot of attention. Thus, concrete and structured methods for design thinking need to be devised, and design thinking competencies should be fostered proactively. Design thinking is underpinned by visual thinking composed of interactive iterations of Seeing—Imagining—Drawing . The visual reasoning model developed to understand and support visual thinking describes the process with cognitive activities as well as knowledge and schema. The visual reasoning model could serve as a framework to devise structured methods and tools for design thinking and to foster design thinking competencies. It would be desirable if schema to serve as underlying models in imagining service activities are to be identified so that cognitive activities in seeing—imagining—drawing can be systematically structured in service design, where the objects of designing are human activities and experiences. In this paper, three structured design methods developed for service design have been described and characterized in the framework of the visual reasoning model. Particularly the context-based activity modeling has been demonstrated as schema in structured imagining of service activities for product-service systems, as it serves the underlying role in organizing information on human activities consistently and yet with different interactions with other constituents of these three imagining methods.

Keywords: service activity design; context-based activity modeling; design thinking; visual reasoning model; design for circular economy; reuse product-service systems (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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