The Influence of International Education Experience on Host Country-Related Outcomes: An Analysis of Chinese Students’ Relationships with South Korean Universities

Hyehyun Hong, Suman Lee and Qianqian Tian
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Hyehyun Hong: Department of Advertising and Public Relations, Chung-Ang University, Seoul 06974, Korea
Suman Lee: Hussman School of Journalism and Media, University of North Carolina at Chapel Hill, Chapel Hill, NC 27599, USA
Qianqian Tian: Department of Advertising and Public Relations, Chung-Ang University, Seoul 06974, Korea

Sustainability, 2020, vol. 12, issue 22, 1-15

Abstract: Recognizing the globalization of higher education institutions, this study examined the influence of university–student relationships on host country-related outcomes, including student attitudes, purchase intentions, and policy support. A survey was conducted with Chinese students who had studied or who were currently studying at South Korean universities. Its results showed a significant positive association between Chinese student perceptions of their relationships with host universities and their attitudes toward South Korea. In addition, their positive attitudes led to (i) intentions to purchase Korean products and (ii) policy support for the Korean government. The theoretical and practical implications of study findings are discussed from the perspectives of public diplomacy and the university’s role in a highly globalized education system.

Keywords: international education experience; higher education institutions; university–student relationship; attitude toward the country; policy support (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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