Evaluating the Perception of Socially Responsible Consumers: The Case of Products Derived from Organic Beef

José Javier Pérez-Barea, Ricardo Espantaleón-Pérez and Peter Šedík
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José Javier Pérez-Barea: Faculty of Business Administration, Department of Business Management, Universidad Loyola Andalucía, Córdoba Campus, Escritor Castilla Aguayo 4, 14004 Córdoba, Spain
Ricardo Espantaleón-Pérez: Department of Computer Science and Numerical Analysis, University of Cordoba, Rabanales Campus., 14071 Cordoba, Spain
Peter Šedík: Faculty of Economics and Management, Center for Research and Educational Projects, Slovak University of Agriculture in Nitra, Tr. A. Hlinku 2, 949 76 Nitra, Slovakia

Sustainability, 2020, vol. 12, issue 23, 1-24

Abstract: Among the Sustainable Development Objectives adopted by the United Nations General Assembly in September 2015, is the 12th objective of Ensuring sustainable production and consumption patterns which aims to promote the efficient use of resources, energy efficiency, sustainable infrastructures, access to basic services, ecological support, decent jobs; and a better quality of life for all. In this line, our study illustrates a real case of farm producers who propose to transform the farm into an ecological entity with aim of safe and quality food production based on the sustainable production techniques and processes. This research outlines the market study that clarifies which consumers’ perceptions could be suitable for the ecological products derived from the organic bovine cattle. The primary data were obtained from the questionnaire survey conducted at supermarkets in Spain. The research sample comprised 330 respondents from Andalusia region. Results proved that the importance of the perceived value of products derived from organic beef was established in the following way: Price > Ethics > Health > Hedonism > Quality.

Keywords: socially responsible consumption; ecological products; consumer behavior; structural equations model (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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