Accommodation Experience in the Sharing Economy: A Comparative Study of Airbnb Online Reviews

Zhihua Zhang and Rachel J. C. Fu
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Zhihua Zhang: Department of Civil and Environmental Engineering, The University of Tennessee, Knoxville, TN 37996-2313, USA
Rachel J. C. Fu: The Eric Friedheim Tourism Institute and Department of Tourism, Hospitality and Event Management, University of Florida, Gainesville, FL 32611-8209, USA

Sustainability, 2020, vol. 12, issue 24, 1-11

Abstract: Current research investigating the accommodation experience in the sharing economy in China is limited, especially from a cross-cultural perspective. To fill this gap, this study examined the accommodation experience of Airbnb guests using text-mining techniques and compared the accommodation experience perception between two culturally different groups: domestic Chinese and foreign English-speaking Airbnb guests. The results showed that the two groups shared eight common dimensions, including “Convenience/Location”, “Amenities”, “Feel at home”, “Check-in/out”, “Experience”, “Availability/Transportation”, “Host”, and “Style/Decoration”. However, there are differences in the relative importance of each dimension of accommodation experience between the domestic and foreign Airbnb guests. For example, the foreign guests more often mentioned homeliness, location/convenience, and availability/transportation, while the domestic guests showed greater interest in check-in procedures and style/decoration. Additionally, the two groups have several unique dimensions. The dimensions unique to foreign guests are “Recommendation” and “Booking flexibility”, while the dimensions unique to domestic guests are “Revisit” and “Cleanliness”. This study provides both theoretical and practical implications for peer-to-peer accommodation hosts and platforms. For example, Airbnb hosts can improve the satisfaction of Airbnb guests by improving several common extracted topics (e.g., amenities quality and host response) and the fact that foreign guests care more about homeliness, while domestic guests pay more attention to the check-in process and house design and decoration.

Keywords: sharing economy; Airbnb; online reviews; text mining; cross-culture (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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