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Understanding the Perceptions of Sustainable Coffee Production: A Case Study of the K’Ho Ethnic Minority in a Small Village in Lâm Đồng Province of Vietnam

Quan Vu Le (), Grace Jovanovic (), Don-Thuan Le () and Sanya Cowal ()
Additional contact information
Quan Vu Le: College of Business and Management, Vin University, 458 Minh Khai Street, Tower 1, Hai Ba Trung District, Hanoi 100000, Vietnam
Grace Jovanovic: College of Arts and Sciences, Seattle University, Seattle, WA 98112, USA
Don-Thuan Le: College of Science and Engineering, Seattle University, Seattle, WA 98112, USA
Sanya Cowal: College of Arts and Sciences, Seattle University, Seattle, WA 98112, USA

Sustainability, 2020, vol. 12, issue 3, 1-16

Abstract: This case study used anthropological and culture concept methodologies to evaluate the perceptions of sustainable coffee production of the K’Ho ethnic minority in Di Linh district, Lâm Đồng province in the Central Highlands of Vietnam. Sustainable production is a means of mitigating the increasing impacts of climate change upon the region. The Central Highlands is a major coffee production hub and Di Linh is the largest coffee growing region of Lâm Đồng province. The case study included in-depth interviews with farmers based on open-ended questions and a questionnaire about sustainable coffee indicators. The survey invited farmers to quantify the current status of their social, economic, and environmental sustainability. Our study revealed that the unique, government sponsored development of coffee farms led to fast production rates and quick economic prosperity. But, it also resulted in a prolonged monoculture system of coffee production and high chemical use; causing farm productivity to decline and social, economic, and environmental vulnerability to increase. The K’Ho farmers in a small village are noticing the devastating long-term effects of agrochemicals, but have had some initial success exploring the potential benefits of reverting to traditional farming methods.

Keywords: sustainable coffee; climate change; ethnic minorities; farmers; central highlands; Vietnam (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2020
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