Food Waste Reduction: A Test of Three Consumer Awareness Interventions

Tammara Soma, Belinda Li and Virginia Maclaren
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Tammara Soma: School of Resource and Environmental Management, Simon Fraser University, Burnaby, BC M5S 3G3, Canada
Belinda Li: Food Systems Lab, Simon Fraser University, Burnaby, BC V5A 1S6, Canada
Virginia Maclaren: Department of Geography & Planning, University of Toronto, Toronto, ON M5S 3G3, Canada

Sustainability, 2020, vol. 12, issue 3, 1-19

Abstract: Halving food waste by 2050 as per the Sustainable Development Goal 12.3 is key to securing a food system that is sustainable. One approach to reducing household food waste is through education campaigns. We recruited 501 households divided into three types of intervention groups and compared with a control group to better understand the efficacy of diverse education campaign approaches. Food waste interventions included a passive approach (handouts), a community engagement approach, and a gamification approach. We conducted waste audits, household surveys (pre- and post-intervention), and a focus group at the end of the campaign. The passive and gamification groups had similarly high levels of participation, while participation in the community group was very low. The passive group and the gamification group had higher self-reported awareness of food wasting after the campaign and lower food wastage than the control group. Waste audits found marginally significant differences between the game group and the control ( p = 0.07) and no difference between the other campaign groups and the control group in edible food wasted. Frequent gamers were found to generate less edible food waste than infrequent gamers. We conclude that the evidence about the potential for gamification as an effective education change tool is promising and we recommend further study.

Keywords: food waste; awareness campaigns; gamification; intervention; consumer behaviour (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (23)

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