A Multi-Period Product Recommender System in Online Food Market based on Recurrent Neural Networks

Hea In Lee, Il Young Choi, Hyun Sil Moon and Jae Kyeong Kim
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Hea In Lee: Department of Social Network Science, Kyunghee University, Seoul 02447, Korea
Il Young Choi: Graduate School of Business Administration & AI Research Management Center, Kyunghee University, Seoul 02447, Korea
Hyun Sil Moon: Graduate School of Business Administration & AI Research Management Center, Kyunghee University, Seoul 02447, Korea
Jae Kyeong Kim: School of Management, Kyunghee University, Seoul 02447, Korea

Sustainability, 2020, vol. 12, issue 3, 1-14

Abstract: A recommender system supports customers to find information, products, or services (such as music, books, movies, web sites, and digital contents), so it could help customers to make rapid routine decisions and save their time and money. However, most existing recommender systems do not recommend items that are already purchased by the target customer, so are not suitable for considering customers’ repetitive purchase behavior or purchasing order. In this research, we suggest a multi-period product recommender system, which can learn customers’ purchasing order and customers’ repetitive purchase pattern. For such a purpose we applied the Recurrent Neural Network (RNN), which is one of the artificial neural network structures specialized in time series data analysis, instead of collaborative filtering techniques. Recommendation periods are segmented as various time-steps, and the proposed RNN-based recommender system can recommend items by multiple periods in a time sequence. Several experiments with real online food market data show that the proposed system shows higher performance in accuracy and diversity in a multi-period perspective than the collaborative filtering-based system. From the experimental results, we conclude that the proposed system is suitable for multi-period product recommendation, which results in robust performance considering well customers’ purchasing orders and customers’ repetitive purchase patterns. Moreover, in terms of sustainability, we expect that our study contributes to the reduction of food wastes by inducing planned consumption, and the reduction of shopping time and effort.

Keywords: recommender systems; recurrent neural networks; multi-period prediction; sequential data analysis (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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