Internal and External Determinants of Consumer Engagement in Sustainable Consumption

Žaneta Piligrimienė, Andželika Žukauskaitė, Hubert Korzilius, Jūratė Banytė and Aistė Dovalienė
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Žaneta Piligrimienė: School of Economics and Business, Kaunas University of Technology, 44239 Kaunas, Lithuania
Andželika Žukauskaitė: School of Economics and Business, Kaunas University of Technology, 44239 Kaunas, Lithuania
Hubert Korzilius: Institute of Management Research, Radboud University, 6500 HK Nijmegen, The Netherlands
Jūratė Banytė: School of Economics and Business, Kaunas University of Technology, 44239 Kaunas, Lithuania
Aistė Dovalienė: School of Economics and Business, Kaunas University of Technology, 44239 Kaunas, Lithuania

Sustainability, 2020, vol. 12, issue 4, 1-20

Abstract: Rapid population growth together with improving living standards is causing bigger and more rapid consumption of resources in industrial, household and personal consumption areas. Unsustainable consumption patterns are negatively affecting our surroundings. In order to promote sustainable consumption it is important to engage consumers in active and mutual dialogue. This study introduces the construct of consumer engagement into the context of sustainable consumption and aims at revealing the factors influencing consumer engagement in sustainable consumption. Two groups of factors, internal and external, each comprising three determinants (environmental attitude, perceived responsibility and perceived behavioral efficiency; and conditions for sustainable consumption, social environment and promotion of sustainable consumption) were identified as having direct positive impact on consumer engagement in sustainable consumption, which in turn had a positive impact on green product buying. The results revealed an important mediating role of the consumer engagement construct, suggesting that application of the engagement construct in the context of sustainable consumption would allow a deepening understanding of actual consumer behavior related with different contexts of sustainable consumption.

Keywords: consumer engagement; sustainable consumption; determinants; green product buying behavior (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (29)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:4:p:1349-:d:319717

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