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Visitor-Sensing: Involving the Crowd in Cultural Heritage Organizations

Francesco Cappa (), Federica Rosso () and Antonio Capaldo ()
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Francesco Cappa: Department of Business and Management, LUISS Guido Carli University, Viale Pola 12, 00198 Rome, Italy
Federica Rosso: Department of Civil, Construction and Environmental Engineering, Sapienza University of Rome, Via Eudossiana 18, 00184 Rome, Italy
Antonio Capaldo: Department of Economics, Management, Institutions, Monte Sant’Angelo University Campus, Federico II University of Naples, 80126 Naples, Italy

Sustainability, 2020, vol. 12, issue 4, 1-1

Abstract: As organizations are increasingly involving individuals across their boundaries in the generation of new knowledge, crowd involvement can also be beneficial to cultural heritage organizations. We argue that in an “Open Innovation in Science” approach, visitors can contribute to generate new scientific knowledge concerning their behavior and preferences, by which museum managers can re-design the cultural offerings of their institutions in ways that generate major economic and social impacts. Accordingly, we advance visitor-sensing as a novel framework in which museum managers leverage digital technologies to collect visitors’ ideas, preferences, and feedback in order to improve path design and the organization of artwork in exhibitions, and to shape a more satisfying museum experience for visitors. We contend that visitor-sensing has the potential to yield higher numbers of visitors, with positive impacts in terms of increased revenues and increased literacy of the general public, thus benefiting the economic and social sustainability of cultural organizations towards the achievement of the Sustainable Development Goals outlined in the Agenda 2030.

Keywords: Open Innovation; Open Innovation in Science; cultural heritage organizations; sustainability; museums; managerialization; Sustainable Development Goals; Agenda 2030 (search for similar items in EconPapers)
JEL-codes: Q Q0 Q2 Q3 Q5 Q56 O13 (search for similar items in EconPapers)
Date: 2020
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