Sustainable Tourism Marketing

Eduard Cristobal-Fransi, Natalia Daries, Berta Ferrer-Rosell, Estela Marine-Roig and Eva Martin-Fuentes
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Eduard Cristobal-Fransi: Department of Business Management, University of Lleida, 25001 Lleida, Catalonia, Spain
Natalia Daries: Department of Business Management, University of Lleida, 25001 Lleida, Catalonia, Spain
Berta Ferrer-Rosell: Department of Business Management, University of Lleida, 25001 Lleida, Catalonia, Spain
Estela Marine-Roig: Department of Business Management, University of Lleida, 25001 Lleida, Catalonia, Spain
Eva Martin-Fuentes: Department of Business Management, University of Lleida, 25001 Lleida, Catalonia, Spain

Sustainability, 2020, vol. 12, issue 5, 1-4

Abstract: In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing management that can be used by researchers and practitioners to develop tourism marketing strategies from a sustainable perspective.

Keywords: sustainable tourism; tourism marketing; destination management; destination marketing organization; tourist behavior (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:5:p:1865-:d:327048

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