The Identity of Recycled Plastics: A Vocabulary of Perception

Lore Veelaert, Els Du Bois, Ingrid Moons, Patrick De Pelsmacker, Sara Hubo and Kim Ragaert
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Lore Veelaert: Department of Product Development, Faculty of Design Sciences, University of Antwerp, Ambtmanstraat 1, 2000 Antwerp, Belgium
Els Du Bois: Department of Product Development, Faculty of Design Sciences, University of Antwerp, Ambtmanstraat 1, 2000 Antwerp, Belgium
Ingrid Moons: Department of Product Development, Faculty of Design Sciences, University of Antwerp, Ambtmanstraat 1, 2000 Antwerp, Belgium
Patrick De Pelsmacker: Department of Marketing, Faculty of Business Economics, University of Antwerp, Prinsstraat 13, 2000 Antwerp, Belgium
Sara Hubo: Research Group CPMT, Department of Materials, Textiles and Chemical Engineering, University of Ghent, Technologiepark Zwijnaarde 130, 9052 Zwijnaarde, Belgium
Kim Ragaert: Research Group CPMT, Department of Materials, Textiles and Chemical Engineering, University of Ghent, Technologiepark Zwijnaarde 130, 9052 Zwijnaarde, Belgium

Sustainability, 2020, vol. 12, issue 5, 1-27

Abstract: As designing with recycled materials is becoming indispensable in the context of a circular economy, we argue that understanding how recycled plastics are perceived by stakeholders involved in the front end of the design process, is essential to achieve successful application in practice, beyond the current concept of surrogates according to industry. Based on existing frameworks, 34 experiential scales with semantic opposites were used to evaluate samples of three exemplary recycled plastics by two main industrial stakeholders: 30 material engineers and 30 designers. We describe four analyses: (i) defining experiential material characteristics, (ii) significant differences between the materials, (iii) level of agreement of respondents, and (iv) similarities and differences between designers and engineers. We conclude that the three materials have different perceptual profiles or identities that can initiate future idea generation for high-quality applications. The study illustrates the potential of this evaluation method. We propose that designers can facilitate the valorization and adoption of these undervalued recycled materials, first by industry and ultimately by consumers as well.

Keywords: design from recycling; plastic waste; materials experience; aesthetic perception; circular economy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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