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Sustainable Banking; Evaluation of the European Business Models

Saeed Nosratabadi (), Gergo Pinter (), Amir Mosavi () and Sandor Semperger ()
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Saeed Nosratabadi: Faculty of Humanities and Social Sciences, Oxford Brookes University, Oxford OX30BP, UK
Gergo Pinter: John von Neumann Faculty of Informatics, Obuda University, 1034 Budapest, Hungary
Amir Mosavi: Institute of Research and Development, Duy Tan University, Da Nang 550000, Vietnam
Sandor Semperger: Institute of Automation, Kalman Kando Faculty of Electrical Engineering, Obuda University, 1034 Budapest, Hungary

Sustainability, 2020, vol. 12, issue 6, 1-19

Abstract: Sustainability has become one of the challenges of today’s banks. Since sustainable business models are responsible for the environment and society along with generating economic benefits, they are an attractive approach to sustainability. Sustainable business models also offer banks competitive advantages such as increasing brand reputation and cost reduction. However, no framework is presented to evaluate the sustainability of banking business models. To bridge this theoretical gap, the current study using A Delphi-Analytic Hierarchy Process method, firstly, developed a sustainable business model to evaluate the sustainability of the business model of banks. In the second step, the sustainability performance of sixteen banks from eight European countries including Norway, The UK, Poland, Hungary, Germany, France, Spain, and Italy, assessed. The proposed business model components of this study were ranked in terms of their impact on achieving sustainability goals. Consequently, the proposed model components of this study, based on their impact on sustainability, are respectively value proposition, core competencies, financial aspects, business processes, target customers, resources, technology, customer interface, and partner network. The results of the comparison of the banks studied by each country disclosed that the sustainability of the Norwegian and German banks’ business models is higher than in other counties. The studied banks of Hungary and Spain came in second, the banks of The UK, Poland, and France ranked third, and finally, the Italian banks ranked fourth in the sustainability of their business models.

Keywords: sustainability; sustainable business model; financial institutions; banking; banking (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
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Handle: RePEc:gam:jsusta:v:12:y:2020:i:6:p:2314-:d:333044