Exploring the Impact of Intuitive Thinking on Creativity with Gray Relational Analysis

Hui-Ping Lu and Hsin-Hung Lin
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Hui-Ping Lu: Department of Visual Communication Design, Asia University, Taichung City 41354, Taiwan
Hsin-Hung Lin: Department of Creative Product Design, Asia University, Taichung City 41354, Taiwan

Sustainability, 2020, vol. 12, issue 7, 1-23

Abstract: Creativity is important and constitutes a part of competitiveness in all walks of life. In the case of designers’ visual images, creativity is vital. Based on the perspective of visual design, visual image thinking has always been a widely used thinking mode in the field of design. Regarding whether or not other sensory stimuli can also provide a source of inspiration for designers, many studies have pointed out that different sources of inspiration can create different thinking patterns and even affect the behavior of a designer. Therefore, this study explores whether or not different sensory stimuli have an impact on the thinking of a designer, which in turn allows the designer to spark different inspirations. Here, we explore the relationships between creativity and vision, hearing, smell, taste, and touch. In this study, novice designers are required to use their creativity to design their works. Through the execution of design tasks, works are produced in two stages. First of all, a scenic spot is decided as the main theme, while the data of the field are collected through observation and experience. Next, the five senses are used to feel the stimulation delivered by the field when located in the field. Last but not least, the five stimuli are transformed into abstract visual pictures. Different sensory stimuli do affect the thinking of a designer and inspire different types of works. A multiple-attribute decision-making (MADM) forecasting method is also used to establish a method for evaluating creative designs. By making a comparison between the students and the experts, the results of the creative thinking test show that different sensory stimuli do affect the thinking of a designer and inspire different types of works.

Keywords: creativity; five senses; gray relational analysis; MADM (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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