Impact Model of Tourism Production and Consumption in Nanjing Yunjin: The Perspective of Cultural Heritage Reproduction

Ke Zhang, Mu Zhang, Rob Law, Xuanyu Chen and Qiongyao Wang
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Ke Zhang: Shenzhen Tourism College, Jinan University, Shenzhen 518053, China
Mu Zhang: Shenzhen Tourism College, Jinan University, Shenzhen 518053, China
Rob Law: School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong
Xuanyu Chen: Shenzhen Tourism College, Jinan University, Shenzhen 518053, China
Qiongyao Wang: Shenzhen Tourism College, Jinan University, Shenzhen 518053, China

Sustainability, 2020, vol. 12, issue 8, 1-16

Abstract: Nanjing Yunjin was included in “the first batch of non-material cultural heritage list in China” in 2006, and the city was also selected as “a list of representatives of human intangible cultural heritage” by the United Nations in September 2009. Nanjing Yunjin is now a scarce tourism resource on the verge of extinction. Carrying out effective cultural tourism development and production, and informing consumers about its cultural connotation are problems worth studying. This study aims to explore and analyze the cultural reproduction process of Nanjing Yunjin in the cultural tourism production-consumption closed-cycle model. Based on the review, the study introduces word cloud tools and explores the cultural production links of heritage by means of narrative analysis, applies quantitative methods to verify the relationship among production, consumption, and reproduction, and finally, constructs the production-consumption impact model of Nanjing Yunjin cultural tourism. Results indicate that the cultural tourism production of Nanjing Yunjin has a significant positive impact on cultural tourism consumption, which, in turn, positively affects cultural reproduction. In addition, cultural tourism production has a significant impact on its cultural reproduction part, and consumption plays a mediating role in the impact of cultural tourism production on its reproduction.

Keywords: intangible cultural heritage; Nanjing Yunjin; cultural reproduction; cultural tourism production; cultural tourism consumption (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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