The Influential Factors of Consumers’ Sustainable Consumption: A Case on Electric Vehicles in China

Chun Yang, Jui-Che Tu and Qianling Jiang
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Chun Yang: Graduate School of Design, National Yunlin University of Science & Technology, Yunlin 640, Taiwan
Jui-Che Tu: Graduate School of Design, National Yunlin University of Science & Technology, Yunlin 640, Taiwan
Qianling Jiang: School of Design, Jiangnan University, Wuxi 214000, China

Sustainability, 2020, vol. 12, issue 8, 1-16

Abstract: As one of the internationally recognized solutions to environmental problems, electric vehicles feature zero direct emissions and can reduce dependence on petroleum. An increasing number of countries have attached importance to the electric vehicle and developed it, and it is predicted that it will become a main force in the transportation system. Hence, it is necessary to explore the factors that drive consumers to buy electric vehicles. This study analyzes the factors that influence the consumer’s intention to buy electric vehicles and tests the relationship between them, and intends to offer information for the formulation of policies designed to popularize electric vehicles in order to reduce carbon emissions from transportation. As a result, consumer attitudes are the most important factor influencing the intention to purchase electric vehicles. The greatest effect is found in this line: Brand Trust→Perceived Benefit→Attitude→Purchase Intention. This means that the brand can increase the consumer’s perceived benefit of electric vehicles, make consumers more attracted to electric vehicles, and influence their final purchase intention.

Keywords: electric vehicles; consumer attitude; consumer purchase intention; structural equation model (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

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