Analysis of the Influence Mechanism of Consumers’ Trading Behavior on Reusable Mobile Phones

Qingbin Yuan, Yifan Gu, Yufeng Wu, Xinnan Zhao and Yu Gong
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Qingbin Yuan: College of Materials Science and Engineering, Beijing University of Technology, Beijing 100124, China
Yifan Gu: College of Materials Science and Engineering, Beijing University of Technology, Beijing 100124, China
Yufeng Wu: College of Materials Science and Engineering, Beijing University of Technology, Beijing 100124, China
Xinnan Zhao: College of Materials Science and Engineering, Beijing University of Technology, Beijing 100124, China
Yu Gong: College of Materials Science and Engineering, Beijing University of Technology, Beijing 100124, China

Sustainability, 2020, vol. 12, issue 9, 1-18

Abstract: The aim of this study is to investigate the decision-making mechanism of reusable mobile phone trading behaviors by using the extended theory of planned behavior. In this study, based on the survey data of 964 residents in Beijing, China and structural equation modeling method, the main factors that affect consumers’ reusable mobile phone trading behavior and their degree of influence were analyzed, followed by discussion on decision-making mechanisms. The findings show that consumers’ behavioral selection has been significantly related to four intrinsic subjective factors and fifteen external objective factors, and the combined effect of the latter ones is nearly triple of that of the former ones. Moreover, the observed variables of environmental awareness, information leakage sensitivity, trading convenience and consumer trading returns are the four most significant factors. The impact of active trading behavior is not significant. However, this may be because that there were no great trading rewards, lack of trading awareness and regulations. Finally, the study put forward relevant policy recommendations for improving the comprehensive management of recycling reusable mobile phones, and provides a theoretical reference for improving the recycling rate of reusable mobile phones.

Keywords: reusable mobile phone; extended theory of planned behavior; trading behavior; mechanism of influence; recycling rate (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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