EconPapers    
Economics at your fingertips  
 

Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior

Wenjie Xu (), Hyo-Jin Youn () and Choong-Ki Lee ()
Additional contact information
Wenjie Xu: College of Hotel & Tourism Management, Kyung Hee University, Seoul 02447, Korea
Hyo-Jin Youn: College of Hotel & Tourism Management, Kyung Hee University, Seoul 02447, Korea
Choong-Ki Lee: College of Hotel & Tourism Management, Kyung Hee University, Seoul 02447, Korea

Sustainability, 2021, vol. 13, issue 10, 1-15

Abstract: This study developed an extended model of goal-direct behavior (EMGB) to investigate the role of non-pharmaceutical interventions (NPIs) in predicting latent cruise travelers’ decision-making process in the COVID-19 pandemic context to foster the growth of a sustainable cruise business. An online survey was conducted for Korean respondents with experience of being on a cruise, and a total of 288 valid data were collected. The proposed model was examined using SmartPLS 3.0. Results show that in general, antecedents of MGB affected the desire, which in turn influenced cruise travelers’ behavioral intentions. Desire was also found to affect NPIs, which influenced behavioral intentions. Results reveal that the perception of COVID-19 affected NPIs and behavioral intention during COVID-19. Findings provide academia with theoretical implications and cruise managers with practical implications.

Keywords: COVID-19; model of goal-directed behavior; non-pharmaceutical interventions; cruise tour; sustainable development; decision-making process (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/10/5552/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/10/5552/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:10:p:5552-:d:555696

Access Statistics for this article

Sustainability is currently edited by Ms. Hayley Chen

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().

 
Page updated 2022-05-13
Handle: RePEc:gam:jsusta:v:13:y:2021:i:10:p:5552-:d:555696