Creative Mural Landscapes, Building Communities and Resilience in Uruguayan Tourism

Eva-María Martínez-Carazo, Virginia Santamarina-Campos and María de-Miguel-Molina
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Eva-María Martínez-Carazo: Department of Conservation and Restoration of Cultural Heritage, Universitat Politècnica de València, 46022 Valencia, Spain
Virginia Santamarina-Campos: Department of Conservation and Restoration of Cultural Heritage, Universitat Politècnica de València, 46022 Valencia, Spain
María de-Miguel-Molina: Department of Business Organisation, Universitat Politècnica de València, 46022 Valencia, Spain

Sustainability, 2021, vol. 13, issue 11, 1-17

Abstract: The purpose of this research was to analyze open-air mural painting museums in Uruguay as a model of tourism resilience, sustainability, and social development, being one of the first Latin American examples to demonstrate the ability to adapt to change and overcome external shocks through the creation of creative community landscapes. To do so, documentary research, photographic documentation, and field research were carried out in order to explore the opportunities of mural tourism in small locations in Uruguay. In the nineties, a new type of artistic production was created in Uruguay, initially characterized by its decentralization. This was somewhat of a revolution in the muralist field as, until this time, Montevideo had been the center of cultural tradition, considered the intellectual focus of the country, and had concentrated the largest number of murals. For this reason, the birth of new muralist nuclei in small rural enclaves, which traditionally had not had much access to culture and no link to muralism, is remarkable. Secondly, this new movement sought to diversify economic activity given the consequences of the severe economic crises and environmental catastrophes that were and are still prevalent in these areas. Therefore, these new creative landscapes were conceived as important examples of the resilience of cultural tourist destinations. The results emphasize that, until now, the idea of giving muralism a new use as a tool for local economic development had not been envisaged with reference to mural art in Uruguay. This new rethinking has given rise to the so-called Regionalization Processes of Uruguayan wall production. The most relevant cases are those developed in the municipalities of San Gregorio de Polanco (1993), Rosario (1994), and Pan de Azúcar (1998).

Keywords: mural-based tourism; resilience tourism; street art; sustainability; social development; sustainable development; environmental damage; economic crises (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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