Digital Financial Inclusion Sustainability in Jordanian Context

Abdalwali Lutfi, Manaf Al-Okaily, Malek Hamed Alshirah, Ahmad Farhan Alshira’h, Thaer Ahmad Abutaber and Manal Ali Almarashdah
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Abdalwali Lutfi: Department of Accounting, College of Business, King Faisal University, Al-Ahsa 31982, Saudi Arabia
Manaf Al-Okaily: School of Business, Jadara University, Irbid 733, Jordan
Malek Hamed Alshirah: Faculty of Economics and Administrative Sciences, Al al-Bayt University, Al-Mafraq 130040, Jordan
Ahmad Farhan Alshira’h: Faculty of Administrative and Financial Sciences, Irbid National University, Irbid 2600, Jordan
Thaer Ahmad Abutaber: School of Business, Jadara University, Irbid 733, Jordan
Manal Ali Almarashdah: School of Business, Jadara University, Irbid 733, Jordan

Sustainability, 2021, vol. 13, issue 11, 1-13

Abstract: Digital Financial Inclusion (DFI) refers to efforts to make digital financial services available and affordable to all individuals and institutions, regardless of their net expense or institution size and demographic location. Despite the immense benefits of DFI and DFI-based products and services such as mobile money and payment systems, users’ acceptance is thin, limited, and disappointing in some developing countries as Jordan. Consequently, this study has investigated the factors influencing the acceptance of the mobile payment system in the Jordanian context. This study’s research model synthesizes the Technology Acceptance Model (TAM) variables and extended the model with perceived financial cost as an independent variable. The research model has been empirically confirmed by fitting the model to data collected from 304 Jordanian citizens using a survey instrument. The data were analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM). The result has confirmed that behavioural intention to use the m-payment system is significantly and positively influenced by perceived usefulness and perceived financial cost; behavioural intention to use m-payment system was not found to be significantly and positively influenced by perceived ease of use and hence the related hypothesis was not supported. Finally, conclusions and recommendations are further discussed in the last section of this paper.

Keywords: financial technology; digital financial; digital payment; financial inclusion; Central Bank of Jordan; financial sustainability; digital economy; TAM; MAT (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

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