Fresh Food Dual-Channel Supply Chain Considering Consumers’ Low-Carbon and Freshness Preferences

Jingci Xie, Jianjian Liu, Xin Huo, Qingchun Meng and Mengyu Chu
Additional contact information
Jingci Xie: School of Management, Shandong University, Jinan 250100, China
Jianjian Liu: School of Management, Shandong University, Jinan 250100, China
Xin Huo: School of Management, Shandong University, Jinan 250100, China
Qingchun Meng: School of Management, Shandong University, Jinan 250100, China
Mengyu Chu: School of Management, Shandong University, Jinan 250100, China

Sustainability, 2021, vol. 13, issue 11, 1-29

Abstract: Due to growing concerns for environmental problems and food quality, consumers pay more attention to the carbon emission and freshness of fresh food. The booming e-commerce also accelerates the development of the dual-channel supply chain. In the dual-channel supply chain of fresh food, the carbon emission and freshness of fresh food are becoming important factors affecting consumers’ purchase demand. This paper focuses on the optimal decision of carbon emission reduction and pricing, which is investigated by a Stackelberg game-theoretic approach in three dual-channel supply chain sales models (retailer dual channel, producer dual channel, and mixed dual channel). A two-stage fresh food supply chain system composed of a producer and a retailer is explored. The sensitivity analysis and the comparison of three dual-channel models are carried out. The results show the following: (1) the sales price, carbon emission reduction, market demand, producer’s profit, retailer’s profit, and supply chain’s profit of fresh food under the three dual-channel supply chains show the same change on different levels of consumers’ low-carbon preference coefficient and freshness level, respectively; (2) the optimal decision of carbon emission reduction and pricing, demand, and profit of the three dual-channel models need to be determined according to the value of consumers’ purchasing preferences for the retailer’s offline channel. The paper gives some enlightenment to the decision-making members in the fresh dual-channel supply chain.

Keywords: fresh food; consumer preference; dual-channel supply chain; supply chain decision; Stackelberg game (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/11/6445/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/11/6445/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:11:p:6445-:d:569693

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().