The Valorization of Italian “Borghi” as a Tool for the Tourism Development of Rural Areas

Carmen Bizzarri and Roberto Micera
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Roberto Micera: National Research Council (CNR) Institute for Studies on the Mediterranean (ISMed), 80134 Naples, Italy

Sustainability, 2021, vol. 13, issue 12, 1-20

Abstract: The paper comes from the need to search for criteria useful for the valorization of heritage towns, located in rural and/or inland areas of Italy, now affected by depression and depopulation process. To this end, the authors point out how territorial identity can constitute the theoretical foundation to influence development policies and, in particular, tourism development for the sustainability process. It was therefore decided to interview a number of stakeholders who could contribute, with their professionalism and expertise, to identifying possible paths and processes for the enhancement of these areas for tourism development. The methodology was based on in-depth interviews, which allowed for the identification of a of a Strength, Weakness, Opportunities and Threat (SWOT) analysis, offering a guideline for the correct governance of these rural areas for their tourist enhancement in terms of the sustainability of development and tourist attractiveness. The study is an observatory that will monitor the implementation of sustainable tourism enhancement of the “borghi”.

Keywords: “borgo”; tourism development; rural area; sustainable tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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