Embedding Sustainability in the Consumer Goods Innovation Cycle and Enabling Tools to Measure Progress and Capabilities

Prateek Jain, Mabel C. Chou, Faith Fan and Michelle Permata Santoso
Additional contact information
Prateek Jain: Nutrition & Health and Wellness International Markets Division, Unilever, Singapore 117439, Singapore
Mabel C. Chou: Institute of Operations Research and Analytics, National University of Singapore, Singapore 117602, Singapore
Faith Fan: Private Address, Singapore 000000, Singapore
Michelle Permata Santoso: APAC Supply Chain Strategy & Transformation, GlaxoSmithKline, Singapore 139234, Singapore

Sustainability, 2021, vol. 13, issue 12, 1-25

Abstract: This paper highlights the mutual relationship and crucial need for sustainability in innovation and vice versa, with a focus on various companies that are leading in this aspect. Together with certain conditions in place, growing awareness of this need has led to these companies achieving groundbreaking progress in embedding sustainability into the new product innovation space via the development of an overarching roadmap supported by strategic partnerships and robust quantitative tools, to proactively expand the sustainability mindset and way of life into the company culture and ways of working. Case studies of these companies are examined, and based on the findings, the paper concludes with recommendations and next steps for businesses to take to succeed in sustainability-centric innovation.

Keywords: sustainability-centric innovation; circular economy; roadmap; quantitative tools (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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