Economic and Social Yield of Investing in a Sporting Event: Sustainable Value Creation in a Territory

Patrícia Crespo Sogas, Ivette Fuentes Molina, Àlex Araujo Batlle and Josep Maria Raya Vílchez
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Patrícia Crespo Sogas: Tecno Campus, Universitat Pompeu Fabra, 08302 Mataró, Spain
Ivette Fuentes Molina: Tecno Campus, Universitat Pompeu Fabra, 08302 Mataró, Spain
Àlex Araujo Batlle: Tecno Campus, Universitat Pompeu Fabra, 08302 Mataró, Spain
Josep Maria Raya Vílchez: Tecno Campus, Universitat Pompeu Fabra, 08302 Mataró, Spain

Sustainability, 2021, vol. 13, issue 13, 1-15

Abstract: Sporting events are a stimulant for the economy and for improving social benefits. This paper aims to estimate a sporting event’s economic and social impact through input–output tables and cost-benefit analysis methodologies. Tangible and non-tangible impacts, such as health benefits and the value of the host city’s tourism image are investigated. Using data collected from the MedSailing event in 2019, the results show a positive return from every euro invested in the sporting event both economically and socially. Additionally, the results related to the media impact of the sporting event are shown. A single figure of net returns to society enables policymakers to assess the social value of the investment itself and make decisions that improve the economic development of the territory.

Keywords: sustainable value creation; sporting event; input–output model; cost-benefit analysis; economic impact; social benefit; tourist image (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:13:p:7033-:d:580260

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