Effects of Grandiose and Vulnerable Narcissism on Donation Intentions: The Moderating Role of Donation Information Openness

Hyeyeon Yuk, Tony C. Garrett and Euejung Hwang
Additional contact information
Hyeyeon Yuk: School of Business, Korea University, Seoul 02841, Korea
Tony C. Garrett: School of Business, Korea University, Seoul 02841, Korea
Euejung Hwang: Department of Marketing, Otago Business School, University of Otago, Dunedin 9054, New Zealand

Sustainability, 2021, vol. 13, issue 13, 1-11

Abstract: This study investigated the relationship between two subtypes of narcissism (grandiose vs. vulnerable) and donation intentions, while considering the moderating effects of donation information openness. The results of an experimental survey of 359 undergraduate students showed that individuals who scored high on grandiose narcissism showed greater donation intentions when the donor’s behavior was public, while they showed lower donation intentions when it was not. In addition, individuals who scored high on vulnerable narcissism showed lower donation intentions when the donor’s behavior was not public. This study contributes to narcissism and the donation behavior literature and proposes theoretical and practical implications as per narcissistic individual differences. Future research possibilities are also discussed.

Keywords: narcissism; grandiose narcissism; vulnerable narcissism; donation intentions; donation information openness (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/13/7280/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/13/7280/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:13:p:7280-:d:584772

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().