Predicting eWOM’s Influence on Purchase Intention Based on Helpfulness, Credibility, Information Quality and Professionalism

Yen-Liang Chen, Chia-Ling Chang and An-Qiao Sung
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Yen-Liang Chen: Department of Information Management, National Central University, Taoyuan City 32001, Taiwan
Chia-Ling Chang: Department of Information and Library Science, TamKang University, New Taipei City 251, Taiwan
An-Qiao Sung: Department of Information Management, National Central University, Taoyuan City 32001, Taiwan

Sustainability, 2021, vol. 13, issue 13, 1-19

Abstract: Product reviews co-written by many Internet reviewers can help consumers make purchase decisions and provide a basis for companies to improve their business strategies. For the company, the most important thing is to understand how the various factors of reviews influence the purchase intention. Therefore, we took this issue as the core and investigated the influence of eWOM on purchase intention based on helpfulness, credibility, information quality and professionalism. We adopted feature filtering algorithms and proposed an ensemble model to integrate these classification results to obtain the most accurate prediction. The empirical evaluation shows that the models based on the four importan aspects of reviews can effectively predict the degree of impact of reviews on purchase intention.

Keywords: electronic word-of-mouth (eWOM); purchase intention; helpfulness; credibility; information quality; professionalism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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